Ivan Yong Wei Kit
Don't Sell Ice to Eskimos, Sell Them Their Dream Home
Selling is an essential skill not just for salespeople but anyone who is trying to make a mark in the world today. For instance, you are selling when you are going for a job interview; the thing that you are selling is yourself, or your expertise.
Thus, it's imperative to master sales and to know that selling is not really about fulfilling your needs but that of your prospects or employers.
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